The benefits of Social media marketing!
During the early 2010s, when social media was gaining popularity, many organizations looked at social media as just another medium of marketing, along with other conventional methods. Social media marketing was at its infant stage during those period. Most of the brands or products were promoted in social media to make a digital presence and reach a certain level of customers.
However, in 2021, when you are aware of the fact that total Social media users across the world is around 4.5 billion, and in India, it is 448 million and growing, you will be absolutely convinced about the huge potential of Social media marketing.
As a business owner, the key factor is, making your products or services reach the maximum potential customers and getting higher conversion rates, right?
Social media marketing is a powerful way for businesses of all sizes to reach maximum prospects and customers. It will do wonders to your business with optimized social media strategies & creating engaging content.
Popularity of Social Media
Social media is very popular due to its simple and user friendly operations. Anyone with basic internet skills can use various social media platforms and watch, listen, comment, reply, converse, talk, educate and what not?
Social media platforms are now an integral part of human life. Be it Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest etc., all these platforms are non-complicated and handy to the common people.
As per Global Statistics, Indians, on an average, spend about 2.25 hours on social media daily. The annual growth in active social media users is 31.2% with more than 78 million users adding annually.
Sounds great for a business owner.. right? Yes, the figures will trigger your planning!
How Social Media helps you in achieving Marketing Goals?
Social Media marketing can help your business achieve a number of goals viz.
- Increasing your website traffic
- Raising brand awareness
- Generate leads and building conversions
- Engaging and interacting with your customers
- Rewarding of customers
Driving Traffic to your Website
Without Social media marketing, your website traffic will be limited to the people in your circle, who already know about your products and business. But, when you start promoting your business effectively in social media platforms, that will generate huge traffic to your website.
The content is the king! Make the content more appealing and interesting with continuous updates of your business.
When sharing and promoting your posts in social media, make sure to add compelling headlines and hits the right customers!
Building Relationship with Customers
Social media helps to virtually connect and engage with your customers. Engagement is a great way to establish trust with your customers and build a long term relationship. It leads to brand loyalty which helps in retaining the customers.
The bigger and more interactive customers your business have, the more conversions and higher growth your business will achieve.
Listen to your customers’ interests and priorities and create and modify content and activities related to your business. This will boost the customers’ confidence and credibility in your business. Social media offers a unique opportunity to establish a bonding with your customers.
Organic Social vs Paid Social Media Marketing
There are two types of Social Media Marketing –
- Organic Social
- Paid Social
Organic Social media refers to the free content (posts, photos, videos, stories, etc.) that all users including businesses and brands post or share on the their News Feed. It uses free Social media tools to build a Social community and interact, share posts and respond to customer comments.
For example, creating posts and stories in Facebook and Instagram, and posting tweets and retweets in Twitter, is absolutely free.
Organic Social posts or content will show up in the News feed of:
- Your followers
- Your followers’ followers (if people share or like the posts) and
- People following any hashtags you use.
Paid Social content is when brands or business pay money to Facebook, Instagram, Twitter, YouTube, LinkedIn etc., in order to display their advertisements on their platforms.
The Ads can be in the form of text, images, video, carousel etc., which helps your business reach a larger audience. You can decide the target audience based on demographics, location, interests etc.
A cost is incurred depending on the Ad category planned; for example, many Ads incur a Cost per Click (CPC).
Paid Social media posts are the best way to target new audiences and convert into customers, expand the customer base and locations. Brands use the paid marketing to promote their new deals, products, content and also to generate new leads and increase conversions.
Organic Social and Paid Social media marketing, each have their own advantages and disadvantages. The best way is to integrate the organic and paid strategies – using organic to serve and excite the existing customers, while targeting your ideal and new customers precisely with paid ads.
Consult NetZoi Technologies, to know more about Social media marketing services, which would help achieve your business goals.
Building your Brand
Social media marketing helps businesses to promote their brands in their unique personality. You can build your brand by creating profiles that depict your brand’s personality and add compelling headlines and creative content to attract customers. The more appealing content in the posts, the more customers will share the posts and reach to larger audience.
Social media marketing will get you more active and genuine customers who will be more loyal to your brands. Loyal customers will be interested in your posts and they will like and share your posts on a continuous basis, reaching to larger audiences and thereby increasing your customer base.
Once the trust is earned, the brand loyalty will improve and will have a huge impact on your business.
Converting Customer Insights into Business Value
With Social media marketing, you will get the opportunity to collect customer insights which are valuable for your business. The customers will share their interests, likes, dislikes, their expectations about your products and services, and much more. in their comments and feed backs.
The feedback analysis will help you in framing your marketing campaigns and advertisements more efficiently. Understanding customer needs and creating highly personalized solutions will result in higher customer satisfaction. Quality of product and good customer care and support is what more customers value for. Caring your customers with quick issue resolution and assuring continuous support will increase your customer retention.
No matter the size of your business, Social media marketing is an awesome method of marketing your products and services. The kind of exposure social media generates to your products and services, is huge and unmatched. So, grab the opportunity in social media platforms and build your brands and business!
Read more about how NetZoi Technologies can help your business grow by implementing appropriate Social media marketing campaigns and strategies.