What is Digital Marketing?

digital marketing online


Gone are the days when businesses depended largely on conventional marketing methods like billboards, newspapers and Yellow pages to reach out to customers.  Today, when internet rules the world, connecting with your targeted potential customers at the right place and at the right time is no more a difficult task, thanks to the power of digital marketing!

As per Statista, in 2021, there are 4.66 billion active internet users worldwide, out of which 4.32 billion (92.6 percent) accessed the internet via mobile devices. If you wish to ignore the technology revolutions happening in marketing segment, it is most likely that you will miss the endless opportunities in your online business.

If you plan to stay ahead of the competition, digital marketing is no longer an option, but a necessity. It is an inevitable element which should top the priority list in your marketing plan.

As a business owner, you should think futuristically and adopt the new marketing models at the right time. Digital marketing will be the most powerful way of marketing in future.

With digital marketing, you have multiple platforms where you can engage prospects and increase the brand awareness among the customers.

Sounds like a plan? Great, let’s take a deep dive into this!

What is Digital Marketing?

Digital marketing refers to promoting or advertising your business delivered through various digital channels such as websites, search engines, emails, social media, mobile apps etc.

In other words, digital marketing is simply marketing your brand through internet to reach out to the customers.  

Businesses leverage various digital marketing activities to communicate and deliver value to the potential customers. The activities include search engine optimization (SEO), search engine marketing (SEM), social media marketing (SMM), email marketing and much more, across channels and platforms.

Benefits of Digital Marketing

digital marketing benefits business growth

The benefits of digital marketing are numerous. Digital marketing is the most effective way to grow your business across geographical locations.

Some of the benefits of digital marketing include:

  • Global Reach.
  • Targeting the right customers based on demographics, behavior and location.
  • Provides trackable and measurable results.
  • Campaign Optimization – can shift to alternate campaigns in between, based on results.
  • Provides a clear communication route with the Potential customers.
  • Can interact with Targeted customers in real time.
  • Cost Effective.
  • Delivers an excellent Return on Investment (ROI).
  • Higher Conversion rates.
  • Personalization – sending messages to similar audiences – Niche Marketing.
  • Engaging customers with your Brand and Business.

In today’s digital landscape, online business segment is booming with more and more businesses opting for reinforcing their online presence with digital marketing strategies.

Digital marketing is the best marketing tool for start-ups and SMEs to reach larger audience at an affordable budget. All kinds of businesses including large scale companies benefit from digital marketing with various campaigns and promotions across digital channels.  Read more about how NetZoi Technologies can help your business grow with effective digital marketing strategies.

Types of Digital Marketing

Let’s take a look at the different types of Digital marketing:

  • Search Marketing – SEO & SEM
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Mobile Marketing
  • Video Marketing
  • Audio Marketing

types of digital marketing

Search Marketing

Search Marketing is any tactic which helps your website to appear at the top of the search engine result pages (SERP), when a user searches for a product and service with relevant keywords and phrases.

There are two categories within Search Marketing:

  • Search Engine Optimization (SEO), which uses ORGANIC strategies to appear in search.
  • Search Engine Marketing (SEM), which uses PAID strategies to appear in search.


SEO, or Search Engine Optimization does exactly what it says, it works to make your website optimized for search engines like Google or Bing.

The aim of SEO is to rank your website higher in the search result pages and ultimately driving more traffic to your site in an organic way. To accomplish this, many strategies are implemented including content creation, keyword research, keyword optimization, link building, on-page SEO and off-page SEO techniques etc.

SEO is a long-term on-going strategy. The longer you invest, the better and sustainable results.



SEM, also known as Search Engine Marketing uses PAID Ads that appear in search result pages to promote your business. These Ad links generally appear at the top and bottom of the search engine result pages.

Pay Per Click (PPC) is paid search marketing. For example, Google Ads or Bing Ads. Your website can be at the top-ranking position via an auction based on keywords, location and demographics. You pay each time a user clicks on your Ad.

Social Media Marketing (SMM)

social media marketing

Social media marketing is the process of promoting your business through various social media channels and platforms like Facebook, Instagram, Twitter, YouTube and many more. When compared to traditional marketing channels, social media adds a whole new dimension of engagement and interaction.

The more engaging content you have, the more likely your customers share it, inspiring their friends to become customers as well. Through campaigns and targeted ads, the social media marketing ensures higher conversion rates.

Email Marketing

Email marketing is one of the most effective digital marketing tools. It is the quickest and most direct way to reach your customers with critical information. Successful email campaigns must be incredibly engaging, relevant and informative to spark an interest in the customer.

The advantage is, you are in regular contact with your potential customers by sending newsletters and product promotions, which help in building relationships. Especially, e-commerce businesses benefit more from this strategy when offering seasonal and special offers to the customers.

Content Marketing

Content marketing is about creating quality and enriching content that creates value to the customer. It can include text, images, multimedia which enhances the customer experience. Depending on the nature of business/organization, content can be blogs, articles, reports, webinars, educational videos etc.

Influencer Marketing

Influencer marketing involves partnering with public figures or influencers – celebrities, experts – who already have huge followers. It’s like having a brand ambassador for your business who helps to increase brand awareness and engagement among the customers. So, when they promote your products on their social media channels like Instagram, Facebook or YouTube, your product will get wide acceptance which would boost up your sales.

Affiliate Marketing

Affiliate marketing refers to associating with individuals or companies who will promote your products in return for a commission. For instance, Amazon Associates.

The affiliate will promote your product by listing on their website. When the customer clicks on your product and buys, you will pay a commission to affiliate, for driving the sale.

Mobile Marketing

mobile marketing

Mobile marketing covers almost the entire landscape of digital marketing and will overlap with many other types. More than 90 percent of customers access internet through mobile phones.

SMS, MMS and in-app marketing are all options to reach your customers on their mobile phones.

You can target your mobile ads using geofencing. Geofencing marketing is a type of location-based marketing that lets you connect with users in a designated geographic area.

Video Marketing


Video content tops the list everywhere. Whether it’s fun, entertaining, educational or places of interest, the video is an effective medium to communicate the messages. It is more memorable than a text or even a picture.

Video contents of your products can be promoted through various social media channels like YouTube, Facebook, Instagram or LinkedIn. This will get more reach to your customers across location and also helps in increasing the visibility of your website in search engines.

Audio Marketing

Radio advertising is a marketing strategy that uses the radio – both traditional stations and satellite and internet radio – to promote your product or service.

Audio is going to be the next big thing in digital marketing. You have the option to do audio advertising on various podcast platforms and and music streaming channels like Spotify as well.

How to Plan your Digital Marketing Strategies?

Define Goals

It is very important to have clear short-term and long-term goals for marketing your business. That could include driving traffic to the website, conversion rate, expected customer base, volume of the products or services etc.

Target your Customers

Identifying the right segment of customers will make your digital marketing strategies more effective. Focusing the customers based on demographics, interests, location, activity etc. is a major highlight of digital marketing.

Plan your Budget

The budget varies across the digital marketing strategies for paid campaigns as well as organic activities in various channels and platforms. Here, the advantage is, you can start with the minimum expenditure and later increase the budget, based on results. The budget can be allocated on a daily, weekly or monthly basis.

Balance your Digital Marketing Strategies

There are various free and paid marketing strategies available across digital channels. You can use plenty of free digital marketing tools and resources which help reach your customers and drive results. Maintaining a balance between the free and paid digital marketing strategies will help you attain higher return on investment (ROI).

As the internet users across the globe are always on the rise, the scope of digital marketing is immense and the possibilities are unlimited. So, don’t hesitate to adopt the digital marketing strategies for your business. You can trust the digital marketing company in Kochi, NetZoi Technologies, for effective digital marketing services which will help grow your business.

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